TruthClaim
Positioning, capability, audience-fit, and trust-control claims with explicit status and source-of-truth URLs.
Agent-readable truth
TruthLayer
TruthLayer turns brand claims into a proof system: what can be repeated, what needs stronger evidence, what has a public citation, and what page work must happen next.
TruthLayer Model
AI systems repeat public evidence, not internal certainty.
TruthLayer keeps claims attached to evidence items, citation sources, source-of-truth pages, review status, and owners. Claims that are internal-only or unsupported publicly become page recommendations before they become positioning.
EvidenceItem
Case notes, product proof, workflow artifacts, specs, source owners, and verification dates.
CitationSource
Owned pages, third-party sources, review signals, freshness, and answer usage.
WebsitePageRecommendation
The page work required to make private truth public, accurate, and answer-ready.
Claim Health
TruthLayer separates repeatable truth from risky truth.
Public-ready
Supported claims with evidence and at least one citation source AI can reach.
Needs stronger proof
Claims that are directionally supported but need better public evidence before they carry the story.
Internal or unsupported
Claims that should become page work before they are repeated by AI systems or sales content.