Prompt
The question, intent, journey stage, target audience, priority, and cluster.
Prompt intelligence
PromptMap
PromptMap organizes the buyer questions and agent prompts that shape discovery, comparison, trust review, and the next tests after website improvements.
Prompt Coverage
The prompts worth tracking are not random questions.
A useful PromptMap follows the buyer journey: problem-aware searches, solution discovery, brand definition, competitive shortlist, and risk review. Each prompt is connected to answer behavior, competitor pressure, claims, and page recommendations.
PromptRun
The execution record: model, date, surface, locale, scorecard, and generated answer links.
AIAnswer
Brand mention, rank, sentiment, citations, competitor mentions, claims, and recommended action.
Next-run plan
The prompts to test after publishing stronger TruthLayer and website pages.
Buyer Journey
PromptMap shows where the brand loses the buyer's path.
Problem-aware
Category questions where competitors often appear before the brand is introduced.
Solution-aware
Feature and workflow prompts that reveal whether the brand is associated with the right capability.
Brand-aware
Definition prompts that test whether AI can explain what the company is and who it is for.
Shortlist
Comparison prompts that expose rank, competitor pressure, and differentiation gaps.
Evaluation
Trust, risk, and governance prompts that decide whether the brand is safe to recommend.